Tuesday, November 25, 2008

Vada 'Pav'litics in the Financial Capital

Can you guess what this food item is?
(Close your eyes and then answer)
Did u say Vada Pav??
No. There is a difference. This is a political vada pav. Shiv Sena yesterday decided to woo another section of its vote base- this time comprising of people preparing and consuming Vada Pav. (I am surely a big fan of this delicacy :)) Uddhav Thackarey- the next head of the political group- Shiv Sena launched the 'Shiv Vada Pao' (I am wondering how many other products would get similar prefixes as the competition for Marathi Manoos's votes increases).
This tactic is aimed at appealing in two directions-
1. The producers would be getting their interests served since only Marathi speaking junta will have the license to prepare it (I know you would guess it correctly and hence no points to you :) ) and
2. A huuuuuuge population base which depends upon this simple yet tasty food item for snacks and breakfast would get to savour a differently flavoured vada (politics is the new flavour of this vada). But it surely doesn't increase my reverance for the political group :(. Thanks to the 'masterminds' to go an interesting route to further exploit the weakness of democracy.

I wonder what Obama would have done had he contemplated a counter strategy in Maharashtra. Imagine what the world would feel about him had he decided to counter it by this one
I am sure he would not have done anything similar. But this is just to remind you of the journey that politicans in India have to cover in terms of true Leadership.
By the way, I didn't understand what Uddhav was trying to prove when he stated that this new version of vada pao would challenge the legacy of the McDonalds of the world. Simple message for him......... local political gimmicks don't work in global markets. There would be no audience to these statements. Please keep these tactics in your backyard.

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