Friday, November 6, 2009
I know i am looking funny in this snap. :) But its not about the snap. The important thing to notice is the person next to me. He is working with a courier company by the name Mirakle Couriers. The moment you open their site it says
'Mirakle Couriers is a courier company with a difference as we employ only deaf adults.'
Isn't it a miracle ?
The founder of this company called on me along with surely a lot of other people last year when he was trying to figure out some space to run his operations. I didn't prove to be of much help as there were few people to give out real estate with no charges. Thankfully his concept of employing only with people of disability turned out to be a success when he presented it in a forum called Echoing Green early this year and it seems now his concept has taken off.
I was so delighted to see a chap from this company come to deliver a courier (Tehelka magazine) that i immediately requested him to for a snap :)
The beauty of the idea lies in the fact that he has carefully understood what it takes to deliver a certain kind of services and created a model of business circumventing that while at the same time neatly targetting an important cause related to physical disability. Its a win win preposition if they deliver well. People who might otherwise find it difficult to get employment find their strength get utilized leading to high sense of self respect and this would in turn lead to higher retention rates. An excellent example of social venture.
Let me tell you that Mumbai is a highly competitive city from the point of view of starting any enterprise and it calls for immense strength to get into something of this nature when you don't know what kind of service issues you might encounter.
I wish Dhruv all the Success in his great venture.
Posted by Ujjwal at Friday, November 06, 2009