This insightful piece by Friedman raises some very pertinent questions.
Friedman makes a compelling case of the need to look at how the model of engine of wealth creation is impacting sustainability and also other values of human co-existence and growth.
The fact that the consumers would in general rarely ever look at the environmental implication of buying more and more goods, puts pressure on the business leaders and our policy makers to come out with 'Market to Mother Nature' accounting system to explain how our actions are systemically connected to larger wheel of existence on this planet.
The progress of mankind in the decades to come would be measured not in terms of the cumulative and widespread wealth that gets generated but also on how responsibly that wealth is generated. If the wealth of today only leaves dry arid lands or over flowing water bodies and creates imbalance all around us, we will be left no option but to perish miserably.
The more people we have on this planet with appetite for more and more consumption of fuel, goods, food etc, the greater would be the challenge to think systemically and go beyond isolationist planning models where we fail to consider the other dimensions of existence.
Its not that reaching out to environment is the be all of everything. The kinds of crimes being conducted in the garb of market today also clearly hint at the importance of diving as much within ourselves as much as we are trying to look outside.