Tuesday, April 1, 2008

Recruitment ad by Sir Earnest Shackleton

Came across this interesting piece of advertisement that was posted by Sir Earnest Shackleton in the year 1915, when he was preparing for his famous expedition to Antarctica in his ship named 'Endurance'.

He wanted to deter people from applying since there were more than 5000 applicants for the 30 member crew that he was looking for. The greatness of his leadership is evident from the fact that such a huge number of people were wanting to go with him for that challenging an assignment.Mark that the beginning till the end of this add has a pessimistic connotation and thats not because the Leader was pessimistic but more because he wanted to give a clear picture about the nature of assignment. The last line just says it all- honour and recognition in case of success. I guess any major attainment in the national or international area would fit this bill. No?

To know more about Shackleton and his leadership traits check out Endurance

Hats off!

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